Sustainability. Win-Win equation

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Starbucks : Sustainability is the Solution

Introduction

Prior to delving into why sustainability is vital for Starbucks , we need to take a in-depth look at how Starbuck 's organizational design and culture fosters the need for sustainability . Starbucks culture and mission statement steadfastly iterates that people first and profits last ' is what it firmly stands behind . This statement reflects that it desires to provide a great work environment in which they treat each other with respond and dignity '1 no matter what . This awareness of

social dignity has also lead Starbucks to consider the vitality of sustainability and how their stewardship of this practice ultimately dictates how successful they will continue to be

Heart and Soul of Starbucks : A Probing Look At the Company

To understand Starbucks is to respect Starbuck 's drive to provide quality of its product to its consumers . This firm started under the leadership of three men , Gordon Bowker , Jerry Baldwin , and Zev Siegl who sought to share their love of high quality coffee and teas with Seattle . The love of providing Seattle with access to top quality coffee beans , progressed to a love of bringing and re-creating the magic and romance behind the Italian coffee bar culture by serving espresso by the cup '2 As consumers are turned on by all things romantic and new , the expresso drink became a big hit . At this time , the owners felt that they did not need to continue expansion into other stores of the expresso idea because it distracted from the core business of selling top quality beans

This focus on retaining the company mission and not expanding into a more beverage arena is truly respectful . It shows that the company and its leadership were adamant about continuing to pursue their true love of quality coffee beans versus profit . They insisted that quality coffee using a custom-made espresso roast from Starbucks beans ' was the main focus of the company and any organizational or operational endeavors take that into consideration . This strategy recreates a love for quality beans and an understanding that consumers will back company which stand behind quality . Empowered to stick behind this trademark feature , the company opened 125 branches within 5 years . By 1991 Starbucks had undertakings into the mail- catalogue business , and managed to license the company in airport stores . A big retail store hit , the company decided that its business plan would enable it to go public by 1992

Starbucks successfully initiated several thriving product and brand additions , while maintaining its brand name . These products included offering coffee on United Airlines flights and the development of a bottled version of its trendy Frappuccino blended beverage with PepsiCo so consumers could purchase them while grocery shopping . Obviously Starbucks is rocking and rolling with modern and global consumers

With this successful and exponential growth in mind it is essential Starbuck 's contributions to society and its impact on the future of sustainability . We will be evaluating at this point the design criteria and...