Supply Chain Management - International Transport

Bachelor of Arts (Honours

Logistic Supply Chain Management

MO330

International

Transport

Individual Assignment

Course Title : Bachelor of Arts (Honours

Logistics Supply Chain

Management

Subject : MO330 - International

Transport

Individual Assignment

Name

Student No

Lecturer Name : Mr . Benny Tan

Question 1 : 1

Using at least 2 examples , show how in some international transport markets competitive advantage is gained through lower cost in others through quality of service issues . How can transport businesses lower cost to remain competitive without prejudicing quality

S /No

. Chapter /Sub

Section TABLE OF CONTENTS PAGE

1

Title Page 1

2

Question Number Page 2

3

Contents Page 3-4

4

Glossary 5

5

List of Figures 6-7

6

Executive Summary 8

7

Introduction 9

8

Cathay Pacific Airlines-First Rank in Asia 10

9 3 .1 Introduction 11

10 3 .2 Cathay Business Model 11

11

Figure Seat View of Cathay Pacific 12

12 3 .3 Cathay Pacific Excellence Service 13-15

13 3 .4 Cathay Pacific Increase in Profit 2004 16

14 3 .5 Awards and Tribute 16

15 3 .6 Cathay Pacific Online 16

16 3 .7 Air Asia 17

17 3 .8 Introduction 18-19

18 3 .9 Culture of Air Asia 19

19 4 .0 Air Asia Vision and Strategy 19-21

20 4 .1 Performance Statistic 21

21 4 .2 Snacks and Beverages That Air Asian 22-26

22 4 .3 Air Asia Internal Communication 26

23 4 .4 Air Asia Awards 26

24 4 .5 Air Asia Lower Cost 26

25 4 .6 Conclusion 27

26

References 28-29

27

Appendix A Cathay Pacific Awards 30

28

Appendix B Air Asia Awards 31-32

29

Last Page 33

30

References 26-28

31 APPENDIX A Cathay Pacific Awards and Tribute 29

32 APPENDIX B Air Asia Awards 30-31

33

Last Page 32 Glossary

LCC - Low Cost Carrier

ATW - Air Transport World

CAPA - Center for Asia Pacific Aviation

List of Figures

Picture /Diagrams Titles Page

Picture 3 .1 Cathay Pacific Airlines 10

Picture 3 .2 .1 Boeing 777-300 12

Picture 3 .3 .1 Seat View and Relax Cathay Pacific 14

Picture 3 .3 .2 Dining at Cathay 15

Picture 3 .3 .3 Flight Power 15

Figure 3 .6 .1 Cathay Pacific Goes Online 17

Picture 3 .7 .1 Air Asia 17

Picture 4 .0 .1 . Share Value 20

Picture 4 .0 .2 Safety 20

Picture 4 .0 .3 Customer Service 20

Picture 4 .0 .4 Crew and Staff 20

Picture 4 .0 .5 Transparency 21

Figure 4 .1 .1 Statistic 21

Picture 4 .2 .1 Porridge 22

Picture 4 .2 .2 Hot cups noodles 22

Picture 4 .2 .3 Tuna Sandwich 22

Picture 4 .2 .4 Hot bowl noodles 22

Picture 4 .2 .5 Nas Lamak 23

Picture 4 .2 .6 Asian fried Rice 23

Picture 4 .2 .7 Chicken and Cheese Croissant 23

Picture 4 .2 .8 Milo 23

Picture 4 .2 9 Mineral water 23

Picture 4 .2 .10 Carbonated Drink 23

Picture 4 .2 .11 Fresh Juice 23

Picture 4 .2 .12 Energy Drink 23

Picture 4 .2 .13...