Summary of 4 cases

Summary of Four Cases

Southwest Airlines

A CEO who is very unconventional in terms of his business tactics

Airfare is the lowest in the market

It has the most number of flights in a day

The service might not be like the other major airlines but it is still the best in terms of the price value

Employees are committed to bring the best service to the clients

The management believes in conservative growth

Firestone

The quality of the tires was not tested to meet the standards

The company

lacked in the quality assurance department

The company added more to the problem when it chose to demand for a restraining for the release of the data that the survey demonstrated

The public relations department of the company did not manage the issue well

The company chose to keep quiet and avoided responding to the media and critics instead of addressing the issue publicly

Chrysler

After a period of being in the positive light , the company encountered a very big issue after six months when the Consumers Union charged its newest cars unstable and unsafe

Instead of hiding from the media , the company made sure to counterattack all of Consumers Union 's allegations by performing test drives on the car , which was taped and handed out to the media for dissemination to the public

The company also asked the Consumers Union to show them and the media the test from which they based their opinion that the two cars were...