Summary, interpretation, and opinion of Business Article

1 . Summary of the Case

New Balance Corporation is a US based global manufacturer of athletic shoes and is employing thousands of American workers as part of their domestic manufacturing . Through the years and amidst all the economic changes that happened , New Balance is able to catch the majority of the market by being the America 's second largest manufacturer of athletic shoes and earning revenues of 1 .63 billion in 2007 . There is no doubt that through the years , New Balance has established an excellent reputation in terms of knowing the

customers ' preferences and combining it with their technology to come up with a perfect pair of shoes . As a means of delivering high quality products , the company uses the combination of domestic and lean manufacturing . Unlike other companies that use outsourcing for production , New Balance focuses its production in the US and employs US workers . The company believes that by giving importance to the consumers ' voice and training the workers to solve the problem , the company is not only able to earn revenues but it can also help in developing its workers into a more knowledgeable and competitive assets of the company

2 . Interpretation and Opinion

Analyzing the case , it can be implied that New Balance has a good foundation not only in terms of its technology but also in terms of the way they manage the production and handle their employees . The strong culture of New Balance led them to their current position of being the second...