Summary of a current magazine or publication ( available on the newsstands in Canada)

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An Analysis of Advertisements in a Magazine Publication

BACKGROUND OF THE PUBLICATION

OHS Canada is a magazine intended to serve people with their needs in health and safety . It publishes eight issues in a year : January February , March , April / May , June , July / August , September , October November , and December . The content of the magazine includes stories and feature articles regarding the latest trend , issues , new developments , and case studies in the area of health and safety Permanent sections of the magazines include Training

, Safety Purchasing Health , Occupational hygiene , Worker 's compensation , Health and safety law , Ergonomics , and Accident Prevention . OHS Canada is a paid circulation publication . A section for humor column , news , problem solver , letters , and a back-page opinion is also included . It is published through a division of Hollinger Canadian News , the Business Information Group . TARGET MARKET

OHS Canada defines their audience as people who make decisions about health and safety in the workplace ( HYPERLINK "http /www .ohscanada .com /about /about .asp http /www .ohscanada .com /about /about .asp . With this , the following targeted user pro can be used

Demographics

OHS Canada serves people working in the area of health and safety They belong to classes ranging from A , B , and C . Ages of the readers would range from twenty to sixty years old . Target audience live in urban to sub-urban communities . Readers would include managers safety coordinators , oh s staff , agronomists , hygienists , loss control specialists , engineers , doctors , nurses , health and safety committee members , environment managers and safety representatives in organized labor ( HYPERLINK "http /www .ohscanada .com /about /about .asp http /www .ohscanada .com /about /about .asp

ADVERTISEMENTS

OHS Canada also offers space for advertisements : the three of which would be analyzed accordingly

Work Station Mat and Portable Kneeling Mat from Mul-T-Mat

Target Market

Mul-T- Mat targets users that are living in industrialized and commercial environments . Companies , institutions , hospitals , and food chains are its target market . For this particular products , Mul-T- Mat targets property managers , occupational therapists , ergonomists , plus many other health and safety professionals . Aside from this , Mul-T-Mat is offering safety mats for dry and wet areas , anti- static mats modular tiles , anti- fatigue mats , recreational mats , and specialty and contamination control mats . These mats are centered towards the need of the people in the food service industry , crowd control , maintenance supplies , and signage

Analysis

The brand positioning of Mul-T-Mat 's products is appropriately executed . Using the OHS Canada magazine that serves the people 's need for safety , the advertisement was positioned suitably and in- line with the publication 's purpose . The medium , which is a magazine , is also proper for the advertisements of the products . Work station mats and kneeling mats nowadays are important equipments in hospitals . In fact the use of matting in companies is already recommended to reduce slips and falls , physical stress due to standing , and to keep the entrances of building safer . Safety of people is the need that Mul-T-Mat products are addressing , the same with the purpose...