Subway

: Subway : The franchise

Introduction

This seeks to research and discuss Subway : the Franchise It will start with company pro including its history , philosophy mission and vision and its plan in the future . It will also talk about the cost , the advantages and disadvantages of owning one investment and other relevant information about the franchise

The Company Pro

Subway , under the business name of Doctor 's Associates , Inc , is a chain of restaurants hitting more than that of a worldwide revenue level of more than 9 billion in 2005 . Breaking it

down as of December 2005 Subway , US reported sales of 7 .17 billion (excludes Guam Puerto Rico , Subway , Canada 816 million and Subway International reported 1 .06 million (includes Guam Puerto Rico (Subway Web Team , 2006

Its advertising is handled by McCarthy , Mambro , Bertino Advertising (MMB , located in Boston , Massachusetts , is the SUBWAY chain 's creative agency . Its competitors include all fast-food chains including McDonald 's (R , Burger King (R , Wendy 's (R , Taco Bell (R KFC (R , Quiznos Sub (R , Blimpie (R ) and Arby 's (R (Subway Web Team 2006

oastedtm favorites which include Chicken Parmesan , Meatball Marinara the Chicken Bacon Ranch , and our Subway Melt (R ) subs (Subway Web Team , 2006 (Paraphrasing made The SUBWAY (R ) restaurant chain under the direction and management of President and co-founder Fred DeLuca can make many variations from its menu choices with the more than two million different sandwich combinations available on the SUBWAY (R ) menu . In the United States alone , it must be ear catching to that the chain presently serves nearly 2 ,800 sandwiches and salads every 60 seconds . The company has even put in a way that if one places all of the sandwiches made by SUBWAY (R ) restaurants in a year , end to end , said sandwiches would be wrapping around the Earth for a minimum of six times (Subway Web Team 2006 (Paraphrasing made

As of the latest information , Subway has surpassed McDonald 's as the biggest restaurant chain with the Milford-based chain operating 13 ,247 stores in the United States , which are 148 more than McDonald 's as of Dec . 31 , 2005 . Its is really a big news for Subway to have opened 904 units last year , as compared to McDonald 's which have opened only 295 (Associated Press ,2006

The History of Subway

In 1965 Fred DeLuca and Peter Buck opened their first location in Bridgeport , Connecticut . The founders named it "Pete 's Submarine Sandwiches ' and afterwards , they changed to "Pete 's Subway " and then to `Subway ' The name of the company matched with its use of New York City Subway as its decorative motif . The old New York City subway maps and skyline views of Manhattan marked their interior wall of many of their stores before the late 1990 's , when newer stores and remodeled older stores took on a more stylish food environment . Included is a sandwich named the BMT after the Brooklyn-Manhattan Transit subway line even if in advertising this has...