Subway Restaurant Marketing

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Subway , Inc , came along at a time when American 's were thriving on fast food , but

needed a healthy alternative to the burger and fries meal that they had become accustomed to . As a healthy alternative , Subway created a business where American 's could choose what they would eat , and do so at an affordable price . Subway , Inc , works hard to maintain a relationship with their customers , and to

maintain a consistency in service and standards across the board . Each Subway store is expected to maintain standards that are set by the corporation in to maintain consistency in customer service and quality , in to meet the demand set by the market . With more than 26 ,000 locations , in 85 countries , Subway , Inc . is clearly a successful business

Customer Relationships

Every business must begin by positioning themselves with the customers When customers decide to try a new product , they compare it to other available products and companies . What really matters is how existing and potential customers think about a company in relation to its competitors . Customers set up a hierarchy of values , wants , and needs based on empirical data , opinions , word-of-mouth references , and previous experiences with products and services . They use that information to make purchasing decisions (McKenna , 1991 ) A new company has to establish their place in the market , by promising and delivering a quality product , and by providing quality services . But positioning is not so much what you say about your products or company as much as it is what your customers say about you . It is not what you say to your customers but rather what you do with your customers that creates your industry position (McKenna , 1991

Effective customer relations is created by the way that you do business People have options and therefore it becomes a marketing responsibility to show the customer that not only do you care , but you care so much that you are going to make sure that they get the same service and quality every time . Modern marketing is a battle for customer loyalty . Positioning must involve more than simple awareness of a hierarchy of brands and company names . It demands a special relationship with the customer and infrastructure of the marketplace (McKenna 1991

The introduction of Jared as a loyal customer and spokesperson for Subway was a positive marketing strategy for Subway . Jared provided a voice that told potential customers that there can be a benefit to eating fast food , if you make healthy choices , and you eat at Subway

Jared provided everything that potential customers needed , a loyal customer providing their review of what Subway did for him , and what it could possibly do for other customers . This also occurred at a time when customers were being told by the mass media that they needed healthier options , and Subway could provide that . Further , Subway does not claim that all of...