Study on childrens buying behaviour and trend in Johor Bahru,Malaysia

Analyses pursued would in fact be the various attitudes children and parents would have in regard to consumerism based on the amount spend the attitudes they have from their experiences with their parents and their peers . Analyses of how advertisements and financial services affect decision making and adoption behavior would also be conducted in information gained from the research . Research would be conducted with the use of questionnaires and a collection of empirical data Collectively , this information would provide a more concise depiction of the attitudes and beliefs in the utilization of

consumerism and the reasons these children are targeted by advertisers to the degree in which they are (King , 2006

Research Methodology

In to isolate the results for this particular study , only a survey questionnaire done from children and parents in the general vicinity of Johor Bahru , Malaysia area would have been utilized . These questionnaires were delivered to children , parents , merchants , financial institutions , social and financial professors and administrators . The results were divided into these same categories to ensure validity and reliability . General information in regard to identifiers was utilized in to ensure that there would be no bias . This information provided the researcher with a more clarified view of perceptions in regard to children 's buying behavior and trend in Johor Bahru , Malaysia

Data gained from a specific area for ease of accessibility and for targeted accuracy lending reliability and validity to the research process . The variables involved would include age groups , amount of education , and understanding of financial responsibility . Other variables may be inclusive of the economic standings of the children along with the same standings for the parents of the children interviewed . A third series of variables includes the types of studies that are managed and the cultural background of the children at each of these...