Stress cause Impulsive buying?

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STRESSES CAUSE IMPULSE BUYING

Abstract

The purpose of this study is to examine via a questionnaire the stress and impulsive buying tendencies of 20 to 30 years old Korean foreign student in UC Berkeley and Diablo Valley College . Results indicated that the impulsive buying was significantly associated with gender and stress . Females indicated more impulsive buying than did males Impulsive buying significantly

increased with the increase in person 's stress level

Introduction

For some people , shopping can be a major stress reliever , and spending money can boost a person 's mood extensively . Money is a source of power and the ability to spend it makes a person feel empowered . Impulse buying is fuelled by the uncontrollable urge to spend money , most often on unnecessary items . It can develop into a compulsive behavior where the act of spending money becomes the reward for the spender regardless of whether they can afford the purchases . The material items bought on impulse are more a product of the desire to spend , and usually are not as important to the spender . In our everyday life , we encounter with impulse buying when we walking down Market Street show window or watching television in your living room . Like this , the temptation of impulse spending prevalent among our circumstances , but we don 't know exactly what cause an impulse buying . One factor that has been found to influence impulsive buying is affect . When I asked to name the single mood that most often preceded an impulse purchase , my friends most frequently mentioned pleasure ' followed by carefree ' and excited (Rook and Gardner 1993 ) Impulsive buying when in a negative mood is also common (Rook and Gardner 1993 ) Shoppers in negative moods may be actively attempting to alleviate the unpleasant mood (Elliott 1994 ) This explanation for impulse shopping is consistent with findings on self-gifting , a behavior often motivated by attempts to cheer oneself up or be nice to oneself (Mick and Demoss 1990 ) Lastly , this research theory is Suffering from stress makes people impulse purchase (spend more money

Studies have emphasized that a variety of factors affect impulse buying including consumer 's mood or emotional state (Rook , 1987 Rook Gardner , 1993 , self identity (Dittmar et al , 1995 , and personal characteristics , in particular age (e .g , Bellenger et al , 1978 Wood , 1998 . Wood (1998 ) found a non-linear relationship between age and impulsive buying in his United States adult sample . The relationship suggested that impulsive buying should increase slightly from ages 18 to 39 , and decline thereafter . This is somewhat consistent with the finding of Bellenger et al (1978 ) who noted that shoppers under age 35 were more prone to impulsive buying than those who are older . Also , studies on impulsiveness indicate that young person 's score higher on measure of impulsiveness than do older people (Eysenck et al , 1985 Helmers et al , 1995 Rawlings...