Stratgic context of Project

IBM (International Business Machines ) started off primarily as an IT hardware and software company . It was one of the leaders and ahs almost always been a major player in the market . One of the few companies that weren 't affected by the dot com bubble , IBM saw the paradigm shift in the market and was quick enough to adapt itself accordingly a trait not well exhibited by firms as big as IBM . With operations spanning internationally , IBM had a distributed method of management with 128 chief information officers , 155 host data centers and

80 web hosting centers around the globe (Britton , 2007 . Consumer demands were shifting however . As the market matured , customers demanded more in terms of services and solutions instead of just hardware , software and their maintenance . IBM had to be quick if it wanted to capture this opportunity . Changes were needed throughout the organization and restructuring was called for . IBM saw that it needed to re-engineer its current processes , add new ones to cater to the new market trends and establish rules /guidelines in to monitor and keep them all in check . To ensure high quality and the smooth transition to a consulting service provider as well , it established training and certification programs for its employees , standardized project management processes established centers for continuous improvement of project management and for service delivery , and adopted a matrix organization model (Britton 2007 . Hence IBA slowly became a more project based organization as opposed to its former department based self . By doing this , like other such organizations that followed a project based approach (Crawford Hobbs turner , 2006 , IBA achieved efficiency and reduced the number of data centers and information officers as well . With time it further involved into a less strictly monitored organization in to encourage new processes instead of stifling them through strict controls and checks . Hence IBM once again returned at the top of its game and in the process developed the Business transformation Management System (BTMS ) in to achieve this goal

References

Britton , W . C (2007 . IBM 's transformation from Project to Program and Portfolio Management . PMI Virtual Library . Project Management Institute

Crawford , L , Hobbs , B Turner J .R (2006 . Aligning Capability with Strategy : Categorizing Projects to do the right Projects and to do the Right . Project Management Journal , 37 (2 , 38-50...