Strategy

STRATEGY

Running Head : Strategy

STRATEGY

In APA style

2007

Strategy

Introduction

A car is perceived differently in different regions . Mostly however beside a tool of transportation , a car is also a symbol of pride and stature . This is true because only certain portion of the community will have the ability to purchase cars

Moreover , nowadays a car has more important environmental implications than in the past . Scientist stated that automobile exhausts are responsible for considerable portion of the global warming process . It is in everybody 's

interest to create rather cheap , but environmentally friendly automobiles Corporate Background

Tata Motors is known as the company who put India in the world 's automotive map . It is the largest producer of commercial vehicle in India with a market share of 65 . The company also stated to be the second largest company in the passenger vehicle segment . In the trucks and large vehicle segment , the company is recorded to be the world 's fifth largest in terms of sales revenue . The company recorded the latest approximately US 9 .07 billion . Despite its existence since the 60 's 320 billion Rupees of this was gained from 2001 and 2006 alone (`Tata Motors and Thonburi , 2006

The company has scored many hits in India 's automotive markets including its Tata Ace truck . The company is also well known for its joint venture deals . So far , the company has performed joint venture production deals with Fiat Auto , Daewoo from Korea , Hispano Carrocera from Spain , Marcopolo from brazil , Thonburi from Thailand and GE from United States . The company has research centers in at least 4 countries and its cars are marketed worldwide (`Tata Motors , 2007 . Nevertheless common society from Asia and United States for instance , have not yet familiar with the name `Tata , at least until it made its latest announcement in building the plastic car with less than half the price of the cheapest car in India today , practically the cheapest car in the world

Methodology

In discovering the implications , competitive advantages and market potential of the new plastic car by Tata Motors , I will perform a literature review project , where I will examine the latest information on the web and any literature available for the public which is relevant to the studied subject and I will also examine competitive projects and market reviews that will affect the plastic car in its upcoming launch . The information will be cross referenced and deducted to a conclusion regarding the market potential of the product and the issues it will face Findings

IV .1 People 's Car

The concept of a people 's car has been around for decades . The idea of producing a car which is reliable but cheap enough for almost everyone with a decent wage to have has always been a well-regarded among car designers . Almost all of the largest and most popular auto manufacturers in the world like General Motors , Toyota , Ford and Nissan Renault has a segment that focuses on designing the next...