Strategy

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Executive Summary

The business intends to meet the market need for a professional and customer-focused information communication and technology (ICT ) company The company will concentrate mainly on provision of services and supports to its clients in to differentiate itself from other profit-oriented ICT companies . The current trend in UAE towards an increase in competition amongst the existing ICT companies provides a good opportunity for an ICT company to penetrate the market . The local market for this

business is wide open for new and expanding ICT companies . This strategy is meant to be a guide for establishing and managing this new business venture and will also serve as a basis for a marketing plan . The main objectives of this company are to generate profit , grow at a reasonable rate and to be a good citizen . The company 's mission is to provide the highest achievable quality services and products to individuals and organizations . The company 's vision is to generate enough repeat customers for sustaining the business through provision of consistently high quality products and services . An initial analysis of this venture shows promising results . This is because starting an ICT firm is quite easy as it requires little start-up capital and has the potential to be lucrative in the present high tech world

Project

The project involves establishment of a business strategy for an ICT company in the United Arab Emirates (UAE . The ICT Company deals with computer...