Strategy Implementation

Harley Davidson mission was to satisfy the needs of their customers every time and to uphold the tradition of the American motorcycle and retain the loyalty of the riders who crave Harley motorcycles , while achieving the internal objectives of increasing product quality , reducing waste , producing more product and effectively utilizing all assets to their best use , the net effect of which would be survival and growth of the organization . This would be accomplished through the expansion of its dealer base domestically and internationally , improving relationships with suppliers to obtain favorable raw

material pricing , realignment of production facilities , increasing research and development , and paying attention to the voice of the loyal customer core . In doing so , Harley Davidson is achieving its objectives and increasing stakeholder value . This mission , and subsequent objective , appear to be appropriate . Harley Davidson is achieving global market share and domestic dominance in a relatively short few decades after nearly collapsing , rising from a faltering American manufacturer to a world player in the complicated and highly competitive motorcycle industry . In fairness , however , the pitfalls associated with rapid growth such as losing sight of the original mission need to be taken into account to avoid a huge loss

Strategic Alternatives and Recommended Strategy

Organizations like Harley Davidson , with the capabilities and leadership to be versatile and adapative , can realistically pursue strategic alternatives in turn , the strategic alternatives generate recommended , effective strategy (Elkin , 1998 . These alternatives and strategy are as follows

STRATEGIC ALTERNATIVES

International Alliances- In the nations where Harley Davidson does not have a business presence , the firm can align with established motorcycle dealers in those nations . The established dealers will benefit from the unique product that Harley Davidson has to offer in its motorcycles along with the name recognition that Harley Davidson can provide for a dealer and...