Strategies

Introduction

The computer hardware manufacturing industry has been dominated by Apple Inc . and Dell Inc . However the two companies are not competing in the same industry . Apple 's products have been the Macintosh computer , the iPod and the iPhone while Dell 's primary product has been IBM-compatible personal computers . Both companies have achieved market leadership positions in their respective industries . However Apple has achieved this position through innovation while Dell has achieved this position through competing on price

Part a

Competitive strategies of Apple Inc

Apple Inc . has been

implementing both applications development and product development in terms of innovation strategies . It has been implementing the applications development strategy with its Macintosh products . Apple launched the Macintosh computer in 1984 (cited in Greenley , 1989 . Initially sales of the product were very low . However Apple began to modify the product by developing a number of software packages . These packages were PageMaker and Desktop Publishing . Apple also launched the first laser printer in connection with the Macintosh computer . Because of the new software packages and the new hardware that were compatible with the Macintosh computer , sales of the Macintosh computer shot up . In fact sales of the Macintosh computer performed so well that Apple was in a position to have an initial public offering on September 7 , 1984 . Even before the release of the software packages , the Macintosh computer had already set a new trend in the industry by offering the first graphical user interface to the operating system of a computer...