Strategies in Action

Running head : Global competitive strategies

Strategies in Action

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Table of contents Page

Title page . 2

Introduction . 3

Adaptation strategies for competitive advantages . 3

Strengths . 4

Weaknesses . 6

Uniform or standardized strategies . 7

Strengths . 8

Weaknesses . 10

Adaptive and uniform competitive strategies (summary . 11

Conclusion . 12

Reference . 14 Introduction

In the recent past , most of the companies have gone global thus increasing global competition . Globalization has necessitated formulation of strategies aimed

at helping companies to remain productive , relevant and competitive . Companies employ different competitive strategies to ensure that they gain a competitive edge in the international markets . One of the major strategies adopted by multinational companies is the uniform global strategy . Under this strategy , a company follows a standardized approach throughout its trading activities . Another approach that is being used by multinational companies is use of different and diverse strategies due to the idiosyncratic nature and the dynamism of the global or international market . While applying or using this approach , a company adopts different strategies to fit the different needs in a particular market or country . A company employs a strategy which is deemed to produce more favorable outcomes in enhancing competitiveness (Kaynak , 1993

Adaptation strategies for competitive advantages

Adaptive strategies are strategies which are employed by a company to ensure that the particular and diverse needs of consumers are met to ensure high sales thus higher competitive capacity . This approach to gaining competitive advantage uses different approaches to ensure that consumers ' needs are met . This...