Paper Topic:

Strategic management external analysis

Introduction

For a period spanning across 117 years Eastman Kodak Company , a worldwide conglomerate business centered around the business of making films , cameras , video recs and other photography related products has been in existence . Established as a photographic films and manufacturing company in 1891 by George Eastman in Rochester New York USA it has since expanded worldwide . In fact Kodak is a worldwide household name having created dominance in the photography market for a long time . The tremendous growth in the entertainment industry is attributable to the success of this company

. Contribution has also been made to medicine has by providing the x-ray films used in radiography (Symonds , 2006 . In major scientific institution 's laboratories like the NASA Kodak films have been used in on which images from the outer planets and space have been mapped on .but everything is changing at Eastman Kodak company .as a company in business with an aim of maximizing the profits the prospects of venturing into another area of operation is an otherwise . This may be due to fulfillments of its objective of expansion , internal pressure to provide a subsidiary product or an external one in response to increased competitions from new entrants into the market or even threats of emergence of subsidiary products . Therefore , faced with such conditions divergence becomes the necessary option for Kodak

Diversification of Eastman Kodak Company

Under the new leadership of Mr . Antony Perez the Eastman Kodak company should continue shifting from the photographic films manufacturing company into making a wide range of products and equipments . the history of Kodak photographic film company has been characterized by research and inventions and consequently introduction of new products into the market . Ever since the times of manufacture of dry plates used by photographers the company has improved the brands of their photographic business by continuously adopting the digital technology . In fact idea of making a camera as convenient as a pencil has almost been realized by Kodak . Apart from the photographic industry the company has increasingly ventured into others areas of business for instance in making computer peripherals , compact disks and floppy disks , medical equipments for instance in radiography and their computer packages software . The conglomerate is also in the business of making a wide range of chemicals used in the photography industry , and biological products , printers newss plate setting , video and TV production and broadcasting equipments . Arising from the needs of expansion the company was forced to acquire some properties for instance over the years it has acquired Cro incorporation , a printer systems supplier , then it has acquired Kodak Pre Chrome Graphics , Next Press Solutions , the National Semiconductor Corp . Applied Science Fiction technologies , Scitex Digital Printing , Laser Pacific Media Corp ,Apart form these ventures the company has joint ventures with other companies like the O-Foto Inc Having acquired all these properties is a clear indication that the business in longer primarily in photography and digital field but has a wider area of operation

Need of diversification

The conclusion of...

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