Strategic management and change

'The Strategy frame ' and the Four Es of strategy drivers ' by Azaddin Salem Khalifa

A Random Attempt to Serve the Business World

A Critique

By

1 .0 . Introduction

The concept of strategic management started evolving from around 1970s from when the human capital started gaining grounds over the financial and asset capital as the main force of business . Such process of shift gained momentum by the concerted effort of the researchers like J .B Barney (1991 ) or his disciple Bernard Bass (1994 , who improvised Barney 's "resource-based view (RBV

p In the late 1970s , strategists focused mostly on excellence , before shifting their quest for qualities in the early 1980s . It is after that customer walked into centrestage and subsequently the strategists became engaged in Reengineering theory and Chaos theory , besides resting their faith on creating and maintaining Sustainable Competitive Advantage Such a journey would have continued , had not Evan M . Dudik (2000 proposed a dynamic solution to meet the dynamism of modern business scene in his book , Strategic Renaissance , where he offered his solution by identifying strategy as the intellectual excursion part in the business proceedings and exploring the core of its concept with the help of the clues from history and nature , before mixing it with the logic of scientific discovery (Dudik , 2000

That approach virtually declined to accommodate any utility value of the strategy books that built their premise with the practiced principle of successful companies , and instead encouraged the strategists to carve out fresh strategies for each venture...