Strategic audit for JetBlue success story case

CASE AUDIT OF JETBLUE AIRWAYS

Company Emblem :Main Business

JetBlue 's main aim is to offer a low-fare , a superior product at an affordable price at about 65 less than fares of the other airlines operating on the same route . Thus , it is providing low-cost air fare with high-quality customer service mainly on point-to-point air routes It is the largest operator from New York 's John F .Kennedy Air port and also now operates from San Jose and Oakland airports . It offers connection to more than 50 cities in the US and

the Caribbean . It has also founded its second hub at Long Beach airport outside the Los Angeles . The main strategy of Jet Blue is to reduce the turnaround times to save cost and by locating its bases in less-crowded airports near larger cities . Currently , it operates a fleet of more than 110 aircrafts . Further , as of February , 2007 , it operates about 502 daily flights . It also connects Mexico , puerto Rico and the Caribbean with destination or origin from one of its focus air bases , via New York Boston Los Angles , or Washington , D .C . Based on revenue passenger miles JetBlue is the 8th largest passenger air service in the United States as of 1st January , 2007

JetBlue is concentrating on markets which are underserved and to connect large U .S . cities that have high average fares . It enjoys low operating cost due to low distribution cost and . high aircraft utilization on daily basis As of 1st January , 2007 , JetBlue operates 96 Airbus and 23 EMBRAER aircrafts Co-Founders

DAVID NEELEMAN

Chairman of the Board

DAVID NEELEMAN

CEO DIRECTOR DAVID NEELEMAN COO DIRECTOR DAVID BARGER Annual Sales 2363 millions in 2006 1701 millions in 2005 1265 millions in 2004

Growth Rate

Operating Margin Ratio for 2006 : 5 .4

Operating Margin Ratio for 2005 2 .8

Operating Margin Ratio for 2004 8 .8 Employees

As on 1st January , 2007 , JetBlue employed about 10 ,377 full time and part-time employees

Current Shares

As of March , 16 , 2006 , JetBlue 173 ,605 ,817

Stock Quote 13 .56 as of February , 16 , 2007

Independent Auditors

Ernst Young LLP

Subsidiaries

Live TV , LLC a wholly owned subsidiary of JetBlue provides 36 channel of free DIRECTV programming , the most live TV available on any airline Shares Outstanding : 17 .81 million Shares as of January , 2007 Company Vision

JetBlue 's main vision is to provide high quality air travel service with the lowest cost . As per David Neeleman , Founder and CEO of the JetBlue Airways , Company is constantly aspiring for novelty ways to offer an enhanced product and service to its customers .BRIEF HISTORY

JetBlue 's founder is Mr . David Neeleman , son of a Mormon missionary , was born and brought up in Salt Lake City , Utah . Like Bill gates , David Neeleman was also a college drop out and belonged to a poor family Following his father 's footpath , after drop out from the college , he served as missionary in Brazil for two years . After returning from Brazil , he...