Strategic analysis

Introduction

The basic intent of business organisations is to maximise the profit . In to achieve this goal companies adopt strategies , which are either unique or common in the industries . The choice of the strategy depends upon the challenges faced by the company . The analyses the process of strategic management and its role for companies in achieving their goals . The will also analyse why some companies fail in achieving its goal while they take all the necessary steps involved in strategic management

The is divided in four sections

Sections 1 will

present the definitions of compliance and choice and will explain the role of compliance and choice in the process of strategic management

Section 2 presents a brief theoretical background

Section 3 will evaluate the case for compliance

Section 4 will evaluate the case for choice

Section 5 will attempt to conclude

Section 6 will present an overview of limitations of the conclusion

Section 1

Strategic management is the way of finding gaps in the current performance of the organisation and to design , formulate and implement new steps in to fill these gaps and to align the organisational functions with the pre settled objectives . It is the method of aligning all the activities being undertaken in the organisation such as management , marketing , research and development and Computer information system in a prescribed way to achieve the goals of the organisation

There are many stages involved in the process of the strategic management . These steps are divided in to three broad categories

Strategy formulation

Strategy implementation

Strategy evaluation

The first step namely the strategy formulation involves the development of the business mission , evaluation of the opportunities and threats faced by the business organisation in the business , by using tools such as SWOT analysis , examining the strengths and weaknesses of the business , determining the long term objectives of the business and designing the new strategies to eke in the process of achieving the new targets . It also include the processes to determine the investment direction , the business markets to be addressed , extension of the operations of the business , limitations faced by the business in to undertake the business activities . Strategy formulation also helps the business in deciding about the matters to be addressed on priority basis . There is not any organisation in the world which has unlimited resources . Therefore the business organisations need to evaluate which projects are important and need investment . The future of a business organisation is very much effected by the strategic decision of the management of the organisation

Strategy implementation is the process of preparing the culture employee motivation and resource allocation in to eke the management in acquiring the on going benefits for the business . The process is constituted on the implementation of supportive policies redirecting the management and the marketing efforts , planning the financial issues , alignment of the information system with the information needs of the employees and last but not least provisions of appraisals and rewards to the employees...