Paper Topic:

Strategic Sport Communication Model

p Running Head : Strategic Sports Communication Model

Name

Course

Tutor

19th August 2010

Introduction

The field of sports communication is evolving with tremendous growth potential

At its basic level sports communication can be explained as the exchange of either information or sport information by or through sport . Sport communication is a process by which people in sport setting or through a sport endeavor share symbols as they create meaning through interaction (Pedersen , Miloch Laucella , 2007

Discussion

Strategic sport communication is a process-based and structurally based approach

. It encompasses and is highly influenced by many areas and perspectives associated with communication and marketing . Sport communication is thus a process that prevails in a given context . The context varies i .e . personal-face to face , small group organizational i .e . between two sports organizations , settings , mediated sports communications e .g . sport web , or communication support services e .g research based (Pedersen , Miloch Laucella , 2007

The most common communication among sports professional is intrapersonal communication . In this case , athletics and football organizations there are varying forms of communications involved . An athletic may be engaged in intrapersonal- communication this is communication is within him or herself i .e . internal communication , while in soccer players may be involved in interpersonal communication i .e . Communication is between individuals . This communication may be in sign or spoken words and often only the player get involved in the communication . Like the case of a striker who scores may use fist to cerebrate , this symbolizes communication at intrapersonal as well as...

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