Strategic Planning, StarBuck

Starbuck Strategic Planning

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December 10 , 2008

Introduction

Many organizations exist with different levels of success . Business grows while experiencing competition and economical problems such as recession . Thus , the aim of this is to analyze the strategy of Starbuck bringing into consideration vision and mission statement environmental analysis , SWOT analysis and recommendations that will likely improve the standing of Starbuck

Executive Summary

Starbuck is a coffee company that is headquartered in

Seattle , WA Starbuck was founded in 1971 and specializes in coffee products . Some of the products that the company retails are espresso , brewed coffee complementary food items , ice cream , music and coffee beans . Starbuck has retails stores in more than 44 countries with more than 16 ,226 stores and each time they are expanding . The company employs more than 150 ,000 people in United States alone . The company management team beliefs in a collective work resulting in the employees been accorded unsurpassed benefits . The management team is headed by Howard Schultz who beliefs that employee satisfaction is directly proportional to customer satisfaction

The company has experienced growth in revenues , operating profit and net profit , which allows the company to expand aggressively both internationally and locally . However , the company has received wide criticism due to the monopoly towards the coffee-bean market . To succeed in the international markets , Starbuck has entered joint ventures licensed airport stores , mail and specialty sales

Starbuck Mission

The Starbuck mission statement...