Strategic Planning Committee

Running Head : Strategic Planning Of Jet Blue Airways

STRATEGIC PLANNING OF JET BLUE AIRWAYS (Your Name (Your School

STRATEGIC PLANNING OF JET BLUE AIRWAYS

To : strategic planning committee

From ( Your name ) deputy chairman of stockholders group

Date : January 27 , 2009

Subject : Improving Service Reliability

The company has been depicted to be experiencing high competition leading to drastic drop of annual profits . The last couple of years , the company have always received disappointing results of losses in overall operations . Despites the customers ' loyalty , growth of the company has come to

a halt due to low level of funds to finance new projects . There are scores of reasons which have been revealed to the stockholders as core contributors to this poor performance of the company . While in a meeting with the stockholders , many of them wanted to known how the companies can improve both their services and performance . Some were perplexed with the sophisticated nature of the numerous reasons which led to the consecutive poor performance . But through the analysis of the raised reasons , it was clear some where quite natural problems and others were external . In addition , some were exclusively internal based . It appeared that most of nature cases were closely related to changes of weather of which this required much technical methodology for the resolutions . The major external factors which were raised involved to high prices of fuels which the many members believed could only be solved by looking for alternatives of cheaper fuels and suppliers However , the service delivery...