Strategic Plan Part 1

Running Head : Strategic Plan Part 1

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Q . 1

Apple has been committed to providing the best in its endeavors to all its stakeholders . The customers of the company have developed a strong consumer loyalty towards the products of the company due to the strategic planning about the marketing strategies . The employees of the company have become very innovative about the production of products which are differentiated . This has provided a large sales volume to the company and huge profits have been registered

since the adoption of proper strategies in the management of the company . The mission statement that can be developed for the Apple Inc is : Commitment to providing the best (Linzmayer , 2009

Apple Inc was established in 1976 by Steve Jobs , Steve Wozniak and Ronald Wayne . Ronald Wayne later sold his shares to the other two partners and ceased to be a partner . During the foundation of the company Mark Markkula provided with funds and expertise . The headquarters of the company are based in Cupertino , California . The company manufactures computer software , electronics and commercial servers . The software manufactured by the company includes Mac OS X operating system , iTunes , iLife , iWork , Aperture , Final Cut Studio , and Logic Studio . The computer hardware manufactured by the company includes iPod , iPhone , iPad and the Macintosh computers (Linzmayer , 2009 . Steve Jobs is the current CEO of the company and has been in that position since 1997 . Due to the health problems that Steve Jobs has encountered of late , Tim...