Strategic Plan for a Hot Dog Stand

Running Head : HOT DOGGIES ON YOUR WAY : A STRATEGIC PLAN

Hot Doggies on Your Way

A Strategic Plan for a Hot Dog Stand Chain

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Table of Contents

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Title Page 1

Table of Contents 2

Background 3

The Industry and the Hot Doggies 3

The External Environment 4

The Internal Environment 4

Customer Demographics and Customer Pro 5

Objectives and Strategic Goals 6

Forecasted Balance Sheet and Income Statements

Balance Sheet (1-year of operation ) 6

1st and

2nd years of Forecasted Income Statement 8

Important Notations 8

References 10

Hot Doggies on Your Way

Background

Hotdogs have become part of the American life and American food system Hot dogs can either be in a roll with cheese , mayonnaise and mustard or it is eaten alone , it is an acceptable food for the busy and demanding American (or anyone else 's ) life

This is a plan of a little chain of hotdog stands that has a vision of expanding them if the few initial stands prove to be of potential profit in the future . Five stands will be a starting ground for this Entrepreneurial move selling hotdogs in crowded and busy places all over the city . It has the aim to satisfy the hungry stomachs of many individuals each day who do not have the luxury of time to sit back and relax while eating

Hot Doggies is the planned name of the hot dog chain . It would be a single proprietorship and entrepreneurial business under this 's author name . It is however simply referred to as Hot Doggies ' or the Chain ' hereinafter

The Industry and the Hot Doggies

Hot dog stand and hot dog as a food is a profitable source of income in the United States . It even surpassed McDonalds in terms of location to buy

With a promising market and industry for hot dog stands and hot dog meals /food , Hot Doggies is an encouraging take off for an entrepreneur Although the mentioned place in the news is Chicago , it does not exclude the great possibility in other states and cities

The External Environment

Competitors will be the hardest hurdle to the success of Hot Doggies However , as soon as the business can establish its name and strategic locations , profits will simply flow and possible expansions and franchising will come their way

Additionally , the various applicable laws and regulations of the state will also be one thing that would be considered externally as these are very important in determining where to place the stands in to avoid penalties but at the same time , the sales would not be badly affected

The eagerness and abilities of the five vendors to be hired would be another big external (as well as internal ) factor . Externally , it would be their own respective styles and techniques that would determine the amount of sales that they would make . It would be a combination of their own charisma , friendliness to customers and sales techniques . This...