Strategic Overview/

Strategic Overview

Addressing the Marketing Seminar in Problem Solving of New Product Development Plan , it is of prime importance to map the situation of the industry where the organization or a group of firms are operating Concerning the new product development the industry under consideration is the Cellular Telecom Business including its products and services coupled together can bring a revolutionary package of both product and services to its customers . This will resemble the visionary and holistic approach of Kevin Mane of Mega media Shakeout . To put motion to these words

the organization proposed whose present stand with hurdles to future development that this planning process will study is the British Telecom giant , Virgin Mobile Telecoms Limited

To propose a new product development it is necessary to analyse thoroughly the prima facie of the organization 's status-quo . Moreover the will follow a nine step problem solving model that includes of the situation , framing the right problem , describing the end-state goal , identifying the alternatives , evaluating the alternatives , identifying and assessing risk , making the decision developing and implementing the solution and evaluating the result . In the year 1999 Virgin Mobile started its services as the Mobile Virtual Network Operator (MVNO . With a telecommunication supply agreement signed with T-Mobile in January 2004 , the organization cater the MVNO services like mobile communications products and services , which facilitate mobile voice and non-voice services , including SMS , MMS , 3G and entertainment services over the Virgin Mobile Bites portal that further includes games , information and music...