Strategic Operation management

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Introduction

Company Overview

Qatar Airways is the national airline company of Qatar republic , which is headquartered in Doha . Its operations are monitored by the government of Qatar , through its appointees who are meant to operate the company at the interest of the government as the owner . The operations of the company are based more than 80 international destinations all over the world . The operations of the company have however not reached the larger part of the world

The company is operating

in a competitive market that is characterized by having giant competitors who are well known for their service delivery in the fleet industry , and have a large capital base that disadvantages the other competitors . Therefore , for Qatar Airways to be profitable and enhance sustainability in the fleet industry , the company is required to adapt some specified strategies in enabling it attain its set goals , where improved performance is one of the goals . Improved performance of a company can be attained in many ways depending on the nature of the industry and the market condition

Following the recent developments in encouraging globalization and economic integration in the world , it has provided an incentive to the fleet industry to expand as more business opportunities have risen across the world , following the massive movement of businessmen and other persons across the countries . The opportunity is that , there is now more passengers who are expected to travel from one country to the other either for business reasons or other reasons that include tourism This scenario poses a challenge for the global fleet industry to evolve in realizing the benefits that are likely to arise from this opportunity , by expanding in meeting the market demand

In realizing the benefits , the Qatar Airways , as one of the participants in the fleet industry is expected to expand its operations into other countries and in all the continents . This will enable the company to realize the benefits from this business opportunity Currently , the company 's operations are limited to some cities in the world , implying that the company is not optimizing its operations in realizing the benefits from the business opportunity that have arose due to increased globalization and economic integration . The notable world economic integration include the World Trade Organization that has encouraged massive movement of businessmen across the member states , and whose membership is increasing continuously

The expansion of the company 's operations that is meant to reach more countries in the world , require the company to design some relevant strategies that will enable it to have a competitive advantage in increasing its market share and size (Lowson , 2002 . A company can only go global if it has a competitive advantage that is certain to enable it to sustain the international market competition , where competitiveness should first be attained at the local level . In addition to the enhanced competitiveness , the company is also required to design strategies that are meant to enable it to overcome the various challenges that may...