Strategic Management

STRATEGIC MANAGEMENT PLANNING

2004 Abstract

Strategic management appears nowadays an inalienable part of organizational planning . In terms of tight markets and consumer-orientated approaches strategic management requires detailed evaluation of both company 's inner structure and assessment of external factors that either contribute of hamper its development

It is almost an axiom in organizational science that even seemingly apparent reasons require their deep analysis and development of complicated managerial strategy . Modern organizational scientists furthermore believe that a working model of strategic management must cover all the aspects of company 's

business , including general situation in market and its position against the rivals , organizational planning human research management , etc . The paper is dedicated to the assessment of strategic management and development of step-by-step strategic management strategy of a company

Outline page

1 . Introduction

2 . Company 's background

3 . The theory and practice of strategic management

4 . Strategic management development

a . The premises for strategic management planning

b . The methods of strategic management

c . Development the algorithm of strategic management

5 . Conclusions

6 . Bibliography

STRATEGIC MANAGEMENT PLANNING

1 . Introduction

Strategic management planning has been always regarded as a driving force ' of successful business : for the decades this thesis has been an axiom both for businessmen and organizational scientists . This idea has been proved by multiple empirical researches starting from F . Taylor and E . Mayo (1946 1949 ) and further maintained by a new generation of organizational scientists , D . McGregor (1964 F . Selznick (1957 ) etc The rapid shift from a product-oriented business strategy to a customer-focused and knowledge-based one has become a primary drive of most sufficient strategic management plans in modern companies since industrial revolution (Nelson , 2004 . Moreover , effectiveness of modern organizations could only be emphasized by means of necessary organizational changes determined , as Buchanan (2001 ) and Van de Ven (1995 ) believe , by purely organizational and external (market challenges . Many researchers (Steven , 2003 ) also believe that primarily due to the inability of necessary and forehanded strategic management plans ' development such industrial and technological giants as Enron Daewoo Motors , Pan American etc . lost their position in the world market (Deetz , 1996

As the concept of strategic management covers many aspects of organizational functioning , it also implies the elements of psychology sociology , economy , marketing and even anthropology (Balogun et al 2003 . From organizational perspective strategic management is an across-the-board term that comprises long-time business development of a company (1 , definition a step-by-step tactics of strategic objectives achievement (2 , organizational planning (3 , human research management (4 ) etc . In fact , strategic management includes both internal (organizational ) and external (market 's ) factors that influence company 's development . The aim of strategic management hence , is to accommodate a company to the changing and tight market and establish a strong unity of people (a team ) within company 's structure and achieve its competitive advantage

2 . Company 's background

The somehow dryasdust ' western business that functions according to the principles of the free market often leaves the managers neither a space nor possibility for creative ' strategic management . At the same time , new...