Strategic Management

Strategic Management : A Closer look at Sony as company Analyzing business strategies , consumer behavior , competition and implications

I . Introduction

The challenge of penetrating the highly saturated market is a very difficult task . Manufacturers , Suppliers and producers face the everyday hardship of conjuring up ways to make their products sell . From giving promotions to providing discounts , ensuring quality product to creating fool proof marketing plans . Everything have been tried and tested Numerous business tactics and strategies have been employed , creating new avenues for opportunities and utilization of resources that remain unscathed

. By finding means to further maximize the potential of available resources , the company seeks new areas for development putting competent people , hiring the best staff , bringing in the most sophisticated technology available all for the prize of being there first . Pioneering new developments in the market today would entail capturing a huge portion of the market . Consumers , investors , suppliers and dealers alike would like to get the new product first

This signifies the competition , and soon , other companies would venture into the same idea , introducing innovative ways of using the product and highlighting it with benefits previously ignored by the pioneer . This has always been the scenario . For decades , the ever-accommodating consumers watch in amusement as one company after another battle it out to rise to the ranks of the world 's most appreciated company manufacturer , producer

Strategic Management paves way for directing and redirecting company goals and visions . More aptly , it guides the company to where it should be heading

II . Business Overview and Environmental Audit

The height of the computer era began in the early 90s , companies back then ventured into the telecommunications business and soon developed into the internet . But despite the recognizable shift from simple television sets to more hi-tech computers , it all boils down to one thing , and that is the electronics business

During the 1960s and the early part of the 70s , United States was always on top of the competition when it comes to innovation and technology . This supremacy soon declined in the coming years especially in the 1980s when countries like Korea , Germany and Japan along with other Asian and European countries . The competition broadened from steel and automobiles to machineries that became a necessity to everyday life This was all a stepping stone from what would be termed the next big thing called the Revolution of the Digital era . This digital revolution or the computer era can be best described in three levels . The first level was the introduction of the technology on communication and computing . These are microprocessors that witnessed high levels of demand for personal computers that are micro-processor based , leading to the rise of two corporate giants of technology----Microsoft and Intel Like any other business scenario , various companies sprawled and created products that are compatible with Microsoft and Intel , highlighting its complementary features . The second level can be recognized during the 1990s

This time , the growing need for communications network and data created the next giant in the...