Strategic Management Project

Running Head : Strategic Management Project

Name of Student

Institution

Name of Professor

Date of Submission

Strategic Management Project (Coca-Cola

Introduction

In a very competitive business environment , any organization seeking to achieve its goals ought to have a formidable strategy which will enhance its competitive advantage (Pendergrast , 2000 . As such , strategic management forms a core part of an organization 's business process . This paper critically analyses the strategic plan of the Coca-Cola Company

Company Background

The Coca-Cola Company is the world 's leading manufacturer of syrups and

non-alcoholic beverages (Khan , 2009 . With its global headquarters in Atlanta , Georgia , this company has managed to grow its branch network to cover virtually every part of the world , with a presence of at least one of its products in most of the world 's countries (Pendergrast , 2000 The company 's flagship product is the Coca-Cola drink which traces its advent way back to 1886 . Founded in 1891 the Coca-Cola Company 's main customers include sports personalities , people of al walks of life retail stores worldwide , companies , and public and private institutions The company 's products can be used by anybody . Its products appeal to all people (Khan , 2009

The main strategic plan of the company has centered on product differentiation , efficient marketing , corporate social responsibility and branding (O 'Donnell , 2001 . With intense rivalry from Pepsi , these strategies have been majorly responsible for the company 's current success as it has sought to offer its customers what they want as opposed to what the company...