Strategic Management Process/Vision, Goals, Objectives

Executive summary

California Pizza Chicken 's mission statement is based upon maintaining a leadership position through the sustainable competitive advantage based upon the organizational culture . The stated mission is to maintain the leadership position through a continuous process of geographic expansion . At each location training and supervision of personnel is given the strategic focus . As a result exceptional customer service is ensured . In the annul report the company has stated the three goals of customer loyalty , brand awareness and high returns to the stockholders The formulated goals have been made attainable

by creating an organizational culture that provides quality working experience for the employees and maintains an innovative culture . This cultural orientation has enabled the company to ensure exceptional customer service and create a creative and innovative selection that caters to a unique dining experience as the value proposition

Introduction

California Pizza Kitchen is a leading casual dining restaurant chain with 205 company-owned locations and 48 franchises (http /www .cpk .com In the 24 years since its founding , the company has been established as one of the most recognized consumer brands based around the concept that has enjoyed tremendous appeal in wide geographic regions . The concept is an exhibition style kitchen centered round an open flame oven that provides a family friendly , distinctive and casual dining experience The concept is now enjoying broad consumer appeal in 253 locations in 32 states , the District of Columbia and 10 foreign countries (http /www .cpk .com . The continued business success has been enabled...