Strategic Management of the Arcadia Group Ltd

STRATEGIC MANAGEMENT OF THE ARCADIA GROUP LTD

Executive Summary

As the United Kingdom 's largest privately owned clothing retailer Arcadia Group Ltd . has all its seven brands found and proudly displayed in all of UK 's high streets and major shopping centers , as well as online . Its brands are as well sold in countries across Europe and in other continents on the globe (The Arcadia Group website

Having been founded more than 100 years ago by entrepreneur Montague Burton , one of the forefathers of modern retailing , Arcadia Group Ltd faces the

challenges of selling its products to buyers all over the world while at the same time securing steady growth for its operations in UK , its country of origin

This report covers the core foundation of the Group : its origin , its management and the changes therein , its objectives , its products and the markets it serves . Then this report gives an analysis of the Group 's financial performance and share in the market , then compares its numbers with those of its competitors

With all these relevant information and data aforementioned , this report proceeds to tackle the strategies that the Group has been implementing It details the basis and rationale of each strategy to explain why Arcadia 's management believes that such move can bring in the needed further growth and development of the Group 's market share and operations , both local and global

The report concludes with an analysis of Arcadia Group 's strategies as to level of success and suitability to the prevailing situation in the various markets - both the markets that the company already has tapped and the prospective ones . Recommended additional strategies are as well discussed , taking into consideration the external and internal factors affecting the Group

On the whole , this report aims to give a clear picture of Arcadia 's current place in the industry and then to examine the principles and values that steer the Group 's overall affairs . From there , this report further studies the strategic management of the Arcadia Group - the schemes and tactics it has employed in the past and present

All these were accomplished in this report in to provide sufficient background for the presentation of recommendations as to how Arcadia can advance towards the actualization of its plans and targets which for now is basically focused on winning back the market it may have lost during the recent years of its operations Introduction

Arcadia Group Ltd . is one of the UK 's leading clothing specialists The Group 's origin lies in the Burton menswear business that was established in the year 1900 . The second brand launched by the Group is Topshop and this occasion happened sixty-five years later in 1965 . The five other brands of Arcadia are Evans , Dorothy Perkins , Topshop , Miss Selfridge and Wallis . The following tabulation details the seven brands , the core ages of their target markets , the main products that they offer and the other products that they as well sell on top of their main ones...