Strategic Management

Strategic Management

Jeff Bezos founded Amazon .com in 1994 and this has not only revolutionized the internet shopping industry but it has also redefined the concept of Retailing . Today , the worth of Amazon .com is 4 .4 billion , it has more than 4 .5 million customers and this cyber space retailer has now started jeopardizing the sales of earthly stores , and giants like Wal-Mart are losing out to it too . According to marketing experts like Martha Rogers , marketing professor at Duke University Amazon is an example of how an upstart can redefine

its whole industry

WHAT SUCCESSES SPURRED HIM TO EXPAND

In the course of my speech , I will first analyze the factors that led Jeff Bezos to initiate and then expand this business

The Vision

Bezos was one of the few people who understood the potential of the internet . He had always been interested in technology and as he says `I 've always been at the intersection of computers and whatever they can revolutionize . He realized that the ability of the web to connect anyone with any product enabled him to do things that were impossible in the physical world , such as selling 3 million books in a single store

The success of Amazon can be attributed entirely to the hard work vision and dedication of he founder

The Work Force

Bezos expects regularly to discuss the minute details , obtain feedback and even redefine goals . Some of the Wal- Mart...