Strategic Management-Strategy Implementation

Strategic Management-Strategy Implementation

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Introduction - It is no secret that the secret of big companies on why they manage to sustain the growth and development of their own companies is hinged primarily on the ability of such companies to embrace change Intel is one of the companies which were faced with the prospect of moving forward with a lot of new things to go along with the move to advance . In 2006 , Intel was in a frantic pace there were shakedowns in key positions , the brand

name is set to be changed and the Intel portfolio was reportedly shifting towards expansion . This was the projection , and people were asking how Paul Otellini got it done

New strategies - The new organizational design that Otellini has put in place allows for strategic control to be placed accordingly , and this set up goes well with the new strategies that the company has in mind

The simple explanation of what Otellini did is this - create a new goal devise a new set of business strategies to achieve that goal , and re-organize the massive manpower of the company so that the talents present inside Intel when it was exclusively a microprocessor building entity is distributed along the production line of Intel 's new products providing their skills and strengths in the creation of a new products This makes perfect sense , and Otellini believes that this is the secret towards ensuring the stable financial and economic future not just of Intel but of the technology-based industries

The reorganization and the shift of the power and strategic controls started with Otellini 's ascension as the CEO of the company . This was followed by the marshalling of 98 ,000 Intel employees towards new positions , new job s and new demands . Production areas are provided with new business units , and reinforced the shallow manpower inside Intel because of the move towards expansion product-wise by the addition of 20 ,000 new Intel employees . Because of these changes , Intel and Otellini made it possible for them (Business Week , 2006

The additions are part of a new strategy too . Moving away from the hiring practice , preferences and styles of the old Intel , Otellini shows now what type of people he wants to be inside the company and what he is expecting them to do . Take for example the case of the new doctor inside Intel who is not designated in the company clinic to attend to employees ' sore throat or fever or give annual shots for diseases

Bern Shen is one of the perfect examples of Otellini 's vision of a new approach towards getting things done and getting products done . While Otellini still believes in his engineers who carried Intel on their backs for years now , Otellini believes that now is the time to distribute the load . Shen will provide medical expertise so that the development of health care products that Intel plans on creating will be attuned and in touch with the real needs of the people...