Strategic Management- EasyJet(low cost UK airline)

Strategic Management - Easy Jet ( low cost UK airline

Executive Summary

This is a study of the strategic plan made by Easy jet in to maintain their status as the low cost jet airlines . It includes the model of their strategy in use . The strategic choice of Easy Jet makes the company a leader in the industry . The company has become an example in the strategic management because of its successful implementation of the strategy . As you go along the you will be able to conclude why the Easy Jet has become successful

p Summary

Strategic management is that set of managerial decisions and actions that determines the long-run performance of a corporation . It includes environmental scanning , strategy formulation , strategy implementation and evaluation and control (Wikipedia . This described the two famous models that are usually used by companies . The Porter 's Five model and the Bowman 's Strategic clock . The also evaluates the success EasyJet 's strategy . Easy Jet is one of the leading airline companies in UK which offers a very reasonable price , making the company the leader in low cost . Appendixes show data about the Porters forces and the Bowman 's Clock . Summary of financial status of Easy Jet for 5 years are also discussed in the . This study will describe the importance of choosing the right strategy

What is Strategic Choice

Strategic choice is an art of choosing the right approach in your business management . Strategic management refers to the art of planning your business at the highest possible level . The strategic management focuses on creating a solid structure to your business which can be successful depending on the combined effort of every individual in the team . The key issue in choosing the right strategy is a clear organization objectives and a sense of how it will achieve these objectives . It is important that the organization has a clear sense of its distinctiveness . According to Michael Porter (1996 ) strategy is about achieving competitive advantage through being different - delivering a unique value added to the customer , having a clear and enactable view of how to position yourself uniquely in your industry . A successful strategy requires that there is fit among a company 's activities , that they complement each other , and that they deliver value to the firm and its customers

Strategic Models

There are two popular strategic models the Porter 's Five and the Bowman 's Clock . The Porter 's Five model was developed by Michael E Porter in 1980 . It has become an important tool in analyzing an organizations industry structure in strategic processes . Porter 's model is based on insight that a corporate strategy should meet the opportunities and threats in the organizations external environment Importantly , competitive strategy should base on and understanding of industry structures and the way they change . The Bowman 's Strategy Clock was developed by Cliff Browman in 1996 . Bowman 's model is a suitable way to analyze a company 's competitive position in comparison to the offerings...