Strategic Managemant

Running Head : Southwest Airlines

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History of Southwest Airlines

Southwest airlines was started by Rollin King and Herb Kelleher by a simple notion of transporting people from one place to another at a low fare as much as possible . With this notion , the proprietors aimed at making many people to fly in their airline . The airline that started with four planes (but one was later sold due to financial problems ) is now boosting to be the largest airline in US in terms of the

number of passengers flying it . Initially , the airline was to fly only in three cities in Texas . The operations of the airline were expanded into all the cities in Texas in 1979 . The start up for Southwest was not an easy task as the already existing airlines in the market tried to lock out the airline from operating through court battles but Southwest won the court battles and continued to operate . The first flights of the airline were in 1971 . The first years of the organizational operation were very difficult as the company was faced with losses . However , since the airline recorded its first profit , it has remained to be the only airline that has consistently been making profit , even after the September 11th incidence (Andrews , 2006

Southwest has been able to remain strong in the market due to the organizational culture that was put in place by the founders and it has been maintained for along time . The operations of Southwest...