Paper Topic:

Strategic Issues

Running Head Strategic Issues

Strategic Issues

Strategic thinking and ability to foresee coming changes help PG to expends its market operations and increase product range . Examples and strategies `tested ' by other companies could help

G to improve its market position and identify new opportunities and growth strategies The following companies were selected for analysis : IBM , Viacom and Toyota . The main strategic issues the s will address are leadership strategy , global expansion , innovations and R D , HR strategies , market and business development

Leadership

IBM is a global leader in

a computer and information technology industry . This company use transformational and situational leadership strategies which allow IBM respond to changing economic conditions and challenges . This model of leadership is a useful framework for global expansion . Implementing the actions resulting from a strategic review and business planning process requires effective leadership ( HYPERLINK "http /www .ibm .com " www .ibm .com . The practical framework identifies alternative approaches that can be adopted by

G to increase effectiveness in differing situations . Its leaders , including Cathleen Black and Ken Chenault , use this style effectively to control the work of staff and correct and redirect shortfalls in performance . They make sure staff are clear about what they have to do . They also emphasize the use of standard procedures and stress the importance of targets and the task as well as staff relationships . To adopt these strategies br

G 's leaders should spend time in friendly conversation , but make sure staff are clear about their responsibilities and the required standards of performance . Also , they should react to all market changes and create new strategies according to market fluctuations and competition . They should incorporate staff recommendations into decisions they make , and work with a team to solve problems , but retain overall control (Campbell , 1997

Global Expansion

Similar to

G , Viacom expends its activities through mergers which allow the company to remain competitive . This strategy could be partially used by

G .

G will perform the role of proprietor , similar to National Amusements which split with Viacom . In case of Viacom , with its short-term outlook in the business environment and its inability to implement long-term strategies , Viacom has taken hold of a strategy of growth through merger . What is clear is that tremendous pressure is at work to shrink , streamline , and restructure corporate business . In the wake of overcapacity and deflation , of slow growth and intense foreign competition , acquisitions and alliances may very well be the United States ' route to economic and competitive revitalization

In to expend globally ,

G could control small national companies in different regions . Although the recent restructuring of Viacom is in direct response to new market forces and economic realities , such as the internationalization of business and the need to downsize corporations to improve efficiencies and competitiveness . Management is encouraged to stay on to improve the company either through restructuring or divestiture , and then sell it back either to the stock market or to private investors at a profit . Strategic alliances and...

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