Strategic Human Resouce Management

Strategic Human Resource Management

Background

An upward trend in the sales of the recording industry both in the audio and video section has been observed in the past few months . This is contained in the report issued by the London Music Corporation in the occasion of its 10th year anniversary in the music business . The said firm has maintained its leadership in the industry for the past few years and its CEO states that they owe their success to their highly motivated employees particularly people in the sales department

The Fantastic

Audio Video Corporation , however , is experiencing the opposite . Its sales performance has been a dismal since the start of the year . The company , for the first time in its seven years of operation has been in critical situation following major changes in its operation policies . The major changes that the company has taken are geared toward its expansion program that has been delayed due to management 's inability to act decisively . The problems , which bother the company , can be felt in almost all departments . The employees are becoming restless

The Problems

The newly hired manager of the Human Resources Management Department who was tasked to look into the problem and recommend effective solutions , presented the HRM findings to the executive committee . The following brings about the headache that has been bugging the organisation

Difficulty in retaining highly skilled employees resulting to high turnover rate of sales executives

Low sales production

Lost of motivation among employees lead to poor work performance

Difficulty in hiring employees with talent in music and skill in video production

Customer service needs improvement together with training in music event management , video production and assessment of cost involved in video recording

Increase sales through incentives for staff and good customer service to retain customer loyalty to the retail outlet

The HR Manager started her report by showing the period where the downward curve in the sales performance graph began . In the history of its operation , the company had not experienced a downward sales trend except during the time and after the company has implemented an organisational change . This was also followed by resignation of some of the most trusted employees of the organisation . Those who choose to remain in the company developed a habit of either tardiness or absenteeism . The joyful atmosphere that uses to pervade the workplace was replaced by silence , sometimes almost deafening . An air of restlessness now seems to permeate the working environment

Proposed Solutions

The HR Manager points out that an organisational change is a major event in the life of a company and it has to be managed well . It is usually a painful process and the management should have been very careful in presenting the needed change to employees particularly those pioneers in the organisation . Usually , resistance meets proposed change . Old timers seem to reject the idea that their usual way of conducting business is no longer effective . They feel there 's no need for changes . It was obvious , base...