Strategic Choices Mod 4 SLP

Running heading : Strategic Choices Mod 4 SLP

Strategic Choices Mod 4 SLP

Name

24th August , 2010

Low Cost Differentiation Focus Pre-emptive

Strengths Different establishments in different places and countries They should take advantage of the its established name and use as little capital as possible to start up a business in a new place e .g . use little on advertising . Due o the already established name , a small advertising should be able to attract a huge mass of customers . They should be able to establish as many businesses as possible

in places where it does better than the others . Offer the best service in places where the business is more popular and improve on the areas where it is not as popular (Btzhm , 2009

Weaknesses Concentrating on the minorities and the special groups . Try and spread itself to other states because most of its concentration is in the state of California . It must also try and penetrate the African countries so that it doesn 't look like a western `thing . By penetrating other states and countries , the business will be able to grow more and outwit its competitors . It will also stand out from the rest . Most businesses are unwilling to penetrate the African countries especially the ones dealing with the fast foods . This can be a good opportunity for them . Concentrating on the minorities might even bring more profits than expected

Opportunities Having different products and upgrading what the already have . They can bring in some substitutes like burgers...