Paper Topic:

Strategic Case Analysis

"Strategic Factor Analysis Summary (SFAS ) Matrix "1 "2 "3 "4 "5 "6 "Duration "I "n "t "e "r "m "e "S "d "h "i "L "o "a "o "Weighted "r "t "n "Strategic Factors "Weight "Rating "Score "t "e "g "Comments "Second largest automobile "Earlier years ' growth made the company "manufacturer in the world (S "0 .3945 "5 "0 .5 "x " strong "Sluggish sales (W "0 .3945 "2 "0 .3 "x "This is due to the poor qualiy of some units " sold "Faltering employee morale (W "0 .3945 "2 "0 .3 "x "This is caused by the lay-offs and cutbacks

"Hydrogen Research and "Ford is working with the government , as well " Development (O "0 .3945 "4 "0 .4 "x "as other manufacturers and energy companies "to develop hydrogen-powered vehicles "Market-Based Incentives (O "0 .3945 "4 "0 .6 "x "Ford supports tax incentives for purchasing " hybid SUVs "Development of Bio-ethanol "The environmental benefits and affordability " powered vehicles (O "0 .3945 "4 "0 .4 "x " of this technology and bio-ethanol mean that " people can contribute to lower CO2 emissions "Competitor General Motors (T "0 .3945 "4 "0 .4 "x "General Motors is the largest US automaker " with a 24 .6 share of the market "Government-mandated "Ford opposes the government-mandated " standards of CO2 " improvements in Corporate Average Fuel " emissions (T "0 .3945 "3 "0 .3 "x " Economy "Increased oil prices (T "0 .69727 "4 "0 .2 "x "Increased oil prices can affect the sales of " Ford SUVs and trucks "TOTALS "1 "3 .4...

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