Strategic and Business Planning Assignment

The organization has comprehensive model of consumer behaviour .The firm has adopted the following purchase models

Predisposition (before purchase

The prospective buyer has a reservoir ' of cognitive material for example his own personality , self concept of attitude and opinions both in general and on specific products as well as stored information and past experience .This reservoir ' has been formed as a result of his interaction with his environment overtime and it will help determine the environment in which he places himself in the future as well as influence his perception of

that environment

Purchase model

Predisposition

Perceived need for product

Information search

Evaluation of alternatives

Purchase behaviors

Post-purchase behaviors

Perceived need for a product

This is a model where a buyer senses a difference between his or her actual state and desired state . The need can be triggered by either internal or external stimulus One of our buyers normal needs may rise to a threshold level and become a drive . The buyer for example becomes thirsty . In this situation a psychological need has aroused a state of desire and the resulting feelings of discomfort initiate appropriate actio can also perceive a need via a process of austic thinking we all have the experience of thinking about a desirable consumption object then being aroused to act

Information search

In this organization , a need for a product suggests activity to be adopted which will evaluate available product alternatives . The initial step is to acknowledge whether there is available information and experience to determine whether or not alternatives are known and have been satisfactorily evaluated

The organizations have derived various methods to understand its customers . Through understanding the demand the firm has undertaken the following methods to meet the supply

Conditional learning

The organization uses the principle of Ivan Pavlov , a Russian who...