Made to Stick

Book Review

Made to Stick-Why Some Ideas Survive and Others Die

By Chip Heath and Dan Heath

Book Review : Made to Stick-Why Some Ideas Survive and Others Die

Introduction

Ideas are what fuels the forward movement of the human race it can surely be said that without ideas , people would very likely still be reading by candle light , riding horses and using butter churns for their daily food preparation . In Made to Stick-Why Some Ideas Survive and Others Die by Chip and Dan Heath , the authors have an overriding theme

that the communication of ideas is what drives business , interpersonal relationships and indeed all human interactions . Further , the authors put forth the thesis that ideas do not need to be complex to be memorable , but they do have to be sticky , meaning in the vocabulary of the authors that they have to make a lasting impression on others , be communicated clearly , believable and interesting . This review will look not only at the theme and thesis of Made to Stick , but will also offer some critiques and personal observations of the book so that upon conclusion of the research , not only will the reader better understand the book , but also be able to take away some valuable information from the book , which they can apply to their own lives , careers and relationships

Further Explanation of the Theme and Thesis of the Book

When this was introduced , the theme and thesis of Made to Stick were briefly presented to set the...