The Status of E-Commerce Trust Issue and Solving Approach in China

Analysis and Discussion

Introduction

This chapter present the findings of the survey completed . The survey was conducted through the distribution of questionnaires . Such instrument contained three parts with a dealt with a distinct subject matter which is vital and relevant to the aims of this research . All questions are centered on online shopping through Chinese websites and the attitudes and beliefs of people that influence their choices . The discussion will follow the flow of the questionnaire beginning with demographical questions

A considered valid . The remaining 29 were either never returned or

invalid due to the incomplete answers or information

Demographics of the Sample

Determining the demographic characteristics of the respondents is a vital element of any research . Such demographic information allows the researcher to create a pro of the sample . Furthermore , demographic characteristics may influence certain responses from the sample which may then lead to vital information for the research

Of the 221 respondents , 125 were male and 96 were female . These figures are conducive to the study as the sample is not dominated by either gender . The ages of the respondents were varied . However , the greatest number of respondents placed their age between 19 and 29 . 82 responded that they were between 19 and 29 while 63 responded that they were between 30 and 39 . Shown below are the graphs of such findings

It was also determined that most of the respondents held undergraduate degrees . 82 members of the sample placed their educational background at the undergraduate postgraduate level . Likewise , only 18 of the respondents said that they did not finish high school . The graph below shows the breakdown of the sample based on educational background

The following question dealt with the monthly income of the members of the sample . 31 .67 of the sample placed their income in the 2000 to 4000 RMB bracket while 25 .34 said that the income was in the range of 4000 to 6000 RMB . Only 19 respondents placed their income to be less than 2000 RMB a month . The following chart provides an illustration of such findings

With such demographic information provided , a pro of the sample can then be created . Based on the given demographic data , it can be assumed that majority of the sample is made up of professionals who hold jobs that provide sufficient or more than sufficient income . Also , these individuals are well-educated which would mean that they are up-to-date with the present trends and technologies . The monthly income is highly relevant for it is a determinant of the dispensable income that is used purchase goods and services that are offered through e-commerce websites . The age of the respondents is likewise vital for people between the ages of 18 and 39 have been identified as the most likely to make online purchases (Pew Internet , 2008

The demographic pro of the sample reflects the widely acknowledged belief that online shoppers are younger , better educated , and high income earners . As Pew Internet (2008 ) stated , Some expected demographic factors account for...