Starbucks

Starbucks Coffee Success

Starbucks is one of the leading coffee shop brands not only in the United States but also in the world . With its superior customer service great shop facilities and high quality coffee products , it has built a reputation where customers rely on when it comes to overall satisfaction . However , like with any companies , it is also important for the business to identify the factors that will contribute to its long-term success in terms of profitability

An ideal customer for Starbucks is someone who is truly satisfied with everything

the company has to offer . During the company 's success decade in the 1990 's , it has invested on customer satisfaction , which obviously promoted its profitability value . Starbucks knows that a satisfied customer will surely become a repeat client who will regularly order merchandise and avail services

A number of factors will influence customer satisfaction . The first factor that contributed to Starbucks ' success is it cleanliness According to a survey , Starbucks clients are very particular with cleanliness as 83 pf the respondents deemed it the most important factor why they patronize the brand . The second factor is convenience which involves the customer 's ease of use of facilities and fast service times . Customer treatment is also important which comes as the third factor . Clients want they are treated as valuable individuals . The fourth to sixth factors that satisfy customers are friendly and approachable staff , coffee taste and quality . All of these factors contributed to Starbucks ' success

Starbucks ' value proposition...