Starbuck's Major Competitors

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Starbuck 's Major Competitors

Starbucks is an international coffeehouse that provides the customers with a unique Starbucks experience ' by offering them high quality coffee because of which the brand is being recognized worldwide . Since its popularity is growing immensely , the number of stores is increasing and this has played a major role in accelerating its revenues . Starbucks was the one that revolutionized the coffeehouse industry and it did this by marketing high-quality , expensive

coffee and also by providing a warm and clean environment where the customers could go and enjoy and could escape from the chaos in their daily routines . Besides this , the customers also have access to Wi-fi Internet at all the outlets of Starbucks and this enables them to work as well and to develop customer loyalty . Moreover , Starbucks also comes up with books and music events to make it more like a community center for the customers

Although Starbucks has been doing very well in its industry , there are many other competitors that have entered the industry and this is serving as a threat for Starbucks . The closest competitor of Starbucks is Caribou Coffee that has 415 stores in the United States . However since Starbucks has more than 11 ,000 stores , this makes it only 5 of that of Starbucks . Besides , Caribou Coffee , McDonald 's is also in line and Starbucks has to face fierce competition with McDonald 's . It...