Staples case study

As staples buy some of the products from the third party sometimes the products are faulty and of inferior quality due to which staples have to pay penalties which damages the reputation of company

TASK C

International marketing strategy

Today international marketing has become very important for all the companies all over the world . The skill of marketing has become very important in this era . With globalization it has become very important for the companies to market their products and services to all (Phillips , C , Doole , I and Lowe , R , 1994

p 4Ps of Marketing : the 4Ps of marketing is like a of the strategic position of the product . The 4ps are all controllable and are under the manager . The organization can use it to make the corporate strategy . The company can change the 4Ps on daily basis to get along with the changing customer needs and wants (Assen , 2009

Product : Staples sells a number of office products (ink , toner stationary and others ) and services ( mailing , printing and Photostat

Price : the prices of the products should be according to those of the competitor 's or even a bit lower so as to attract the new customer and satisfy the existing ones

Promotion : there could be a number of ways with which the products could be promoted . The most common one is through ads on television , internet business magazines and newss . Also staples can do funding of various events

Placement : the company has its own store where it sells that is the best way . Also the company can place their products at some well-known or renowned store (Clemente , M , 2002

Swot Analysis : The SWOT Analysis helps to find the internal and external , as well as the positive and negative factors related to the company . With the help of the SWOT Analysis the...