Sports Administration in the future: What can we expect?

Sports Administration in the Future

What Can We Expect

There is much benefit in being able to see the future . To the one who has that particular ability , the opportunities are limitless the capacity to create wealth and fame beyond imagination . But in to know what will happen years from today or decades into the future requires a gift that we call clairvoyance and not just too many people have that

There is another way though of seeing and that is the skill of studying patterns and analyzing the trajectories of

present events hoping that it will lead to a clue or a fact that will make one declare that though the future is uncertain there are some things that can be expected

An example of this skill can be found in a letter written by Walter O 'Malley the chief stockholder of the Brooklyn [now Los Angeles] Dodgers Baseball Club . In 1957 O 'Malley wrote a letter to Dr . James Mason , a faculty member at Ohio University in anticipation of the need for professional sports administrators and he said

I ask the question , where would one go to find a person who by virtue of education had been trained to administer a marina , race track , ski resort , auditorium , stadium [ .] A course that would enable a graduate to read architectural plans and engineering plans or having to do with specifications and contract letting [ .] There would be the problems of ticket selling and accounting , concessions , sale of advertising in programs , and publications , outdoor and indoor displays and related items (as cited in Parks Quarterman ,

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What is so impressive about this is the fact that it was written in the late 1950s - before the sports industry became a billion dollar business . The ability of this visionary to look ahead has greatly benefited the world of sports . According to Janet Parks and Jerome Quarterman , the said letter paved the way for the creation of a master 's-level sport administration program at Ohio University in 1966 which in turn provided a graduate level curriculum that will help prepare professionals in sports management among other thing (Year ,

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Using that mode of thinking and applying it again to the world of sports management , the proponent then asks the question , What is the future of Sports Administration ' In other words what can be the expected development or changes in this field

What can be expected

Based on the review of related literature there are at least five concepts or ideas that repeatedly show up when comparing studies made by some respected sports management consultants and these are listed as follows : a ) Sports Development b ) Technology c ) Ethics d ) Social Responsibility and e ) Education

An Emphasis on Sports Development

David Watt believes that there would be greater emphasis on the process of sports development . This in turn will result in the need for a sports development officer in an organization or locality . He then quotes Ian Thomson for a...