Sport Marketing

I . Historical Review - Triathlon

History and of Game

The triathlon is made up of three sports , swimming , running and cycling There are several race distances

Sprint Olympic Half - Ironman Iron man

Swim .5 mile .93 mile 1 .2 miles 2 .4 miles

Bike 13 miles 24 .8 miles 56 miles 112 miles

Run 3 .2 miles 6 .2 miles 13 .1 miles 26 .2 miles

Race distances often vary somewhat from the table above , but most races fit pretty closely with the above distances . The events are placed back-to-back in

immediate sequence and a competitor 's official time includes the time required to "transition " between the individual legs of the race , including any time necessary for changing clothes and shoes

The swim leg usually proceeds around a series of marked buoys and exits the water near the transition area . Racers run out of the water , enter the transition area , and attempt to change from their swim gear into they 're cycling gear as rapidly as possible . The cycling stage proceeds around a marked course , nearly always on public roads . Typically , the cycling stage finishes back at the same transition area . Racers enter the transition area , rack their bicycles , and quickly change into running shoes before heading out for the final stage . The running stage also typically held on public roads , usually ends at a separate finish line near the transition area

The Triathlon 's can be traced back to 1974 where a group of friends in Mission Bay , Southern California began training together . They were diverse group consisting of runners , swimmers and cyclists that turned long training sessions in informal races . On September 25th 1974 , Jack Johnstone and Don Shanahan started and directed the first Mission Bay Triathlon and welcomed 46 athletes . This is where the Triathlon 's foundations began to be set . Today the sport of triathlon continues to grow . There are triathlon clubs in almost every major city and thousands of races are held every year across the world .Research of Professional and Collegiate Teams

On the USA Triathlon website (USAT ) there are more than 400 triathlon teams registered nationwide including college clubs . The USAT is the official governing body of triathlon in the US . Rankings , schedule merchandise , travel information . Below is a list of Triathlon Teams /Clubs in the DC Metropolitan Area

The Capital Area Triathlon Club HYPERLINK "http /www .tricats .org www .tricats .org

DC Triathlon Club HYPERLINK "http /www .dctriclub .org www .dctriclub .org

Annapolis Triathlon Club HYPERLINK "http /www .triannapolis .org www .triannapolis .org

Mid Maryland Triathlon Club HYPERLINK "http /www .midmdtriclub .org www .midmdtriclub .org

Baltimore Area Triathletes HYPERLINK "http /www .tribmore .org www .tribmore .org

RATS (Reston Area Triathletes ) HYPERLINK "http /www .trirats .org www .trirats .org

Richmond Triathlon Club HYPERLINK "http /www .richmondtriclub .com www .richmondtriclub .com

Final Kick Triathlon Club HYPERLINK "http /www .finalkick .com www .finalkick .com

Collegiate triathlon involvement is on the rise in the United States There has been an increase in collegiate clubs from 35 in 2005 to 72 in 2006 an increase of over 100 in just one year . USA Triathlon is developing programs for colleges and universities to start and maintain multi-sport clubs . Unlike other NCAA collegiate sports , the triathlon is not divided into Divisions . The schools compete are separated into conferences depending on what part of the country they are in . In the collegiate triathlon there are four conferences

West Coast HYPERLINK "http /www .wcctc .pengra .com www .wcctc .pengra .com

Northeast HYPERLINK "http /www .nectc .net " www .nectc .net

Midwest HYPERLINK "http /www .mwctc .org " www .mwctc .org

Mid-Atlantic . HYPERLINK "http /www .mactc .org " www .mactc .org

All of the conferences were formed between 2005 and 2006 . In addition to providing an organized series of races , the each conference also works together to lower race expenses (such as collegiate nationals , obtain collegiate benefits (such as a dedicated start wave or discounted entries ) and to organize conference wide sponsors

No MEAC Schools participate in the triathlon

II . Name of your Marketing Company - SportServe Marketing

Definition of Name of Company

SportServe Marketing is a marketing company mainly concentrating on niche sporting events that help foster a sense of community and goodwill . Triathlon is on top of our list and we are currently working on creating awareness about the sport amongst the general public SportServe can be defined by the two words that make our company name sport and serve . Sport is any physical activity that is governed by a set of rules or customs and often engaged in competitively . Serve is defined as to work for ' or be a servant to . At SportServe we see ourselves servants to the wonderful world of sports

Members of SportServe Marketing

Dominic Perrin , Co-CEO

Kenyetta M . Grigsby , Co-CEO

Short Bio of Members

Dominic Perrin , SportServe Marketing , Co-CEO

Dominic Perrin has a passion for sports and enjoys interacting with people . He is pursuing his Masters degree in Sport Management . Dominic is responsible for performing PR duties , finding new clients and coordinating events

Kenyetta M . Grigsby , SportServe Marketing , Co-CEO

Kenyetta is an Assistant Track Coach at Howard University . She has a B .S . in Computer Science and is currently pursuing a Masters degree in Sport Management . She is interested in fitness and likes helping out her clients with their fitness needs . Kenyetta does market research explores new opportunities , brainstorms new ideas and facilitates client needs

III . Executive Summary

SportServe believes that triathlon , in particular , has enormous potential in attracting young amateur athletes , since it provides an opportunity to interact with like-minded people . The company plans to visit universities and youth centers in the locality to inform youngsters about the event and inspire them to try out triathlon Amateur participants have to be informed to register a day in advance for the event , since they would have to attend a trail race to better understand the rules and complexities involved in the race . SportServe would have to coordinate with the triathlon event organizers and understand their needs . It would also have to play a critical role in communicating those ideas with the sponsors to facilitate a successful event

IV . Mission Statement

Goal of SportServe

SportServe 's mission is committing itself to creating awareness of sporting events and making them economically viable to uphold that sanctity of sport . The goal of the company is to help sporting event organizers popularize the sport and to connect sponsors and their target audience

Marketing plan

It comprises of a 3-step strategy

1 ) Identifying and interacting with potential triathlon sponsors

2 ) Creating awareness of triathlon among the target audience

3 ) Coordinating with event organizers and sponsors

V . Table of Contents

I . Historical Review of Triathlon

History and the game .1

Research of Professional and Collegiate Teams .2

II . SportServe Marketing

Definition of the Company .3

Members of SportServe Marketing .3

Short-bio of members .3

III . Executive Summary .4

IV . Mission statement

Goal of SportServe .4

Marketing plan .4

V . Table of Contents .4 , 5

VI . The Target Market and its Characteristics .5

VII . The Industry

Economic Structure of the Industry .5

Scope of SportServe 's segment .5

VIII References .6

VI . The Target Market and its Characteristics

The target market comprises of sponsors would also be interested in the putting up stalls in the "aid stations . They would have a chance to provide water and energy drinks to participants during the race . A variety of other products such as energy bars and fruits can also be offered . Companies dealing with fitness and health products would also be interested in this opportunity to display their offerings . After the race ends , barbecues and ice cream vendors can open shop to cater to the participants as well as the audience professional massage can also be offered (Wikipedia . All these opportunities could help support the organizers and help improve the popularity of the sport

VII . The Industry

Economic Structure of the Industry

The sports business industry , in general , has become extremely competitive in the recent past , owing to the immense surge in growth . In 2006 , it was estimated that the approximately 213 billion (Sports Business Journal . Opportunities do exist in abundance , in the form of advertising , sporting goods training , endorsements , training and so on

Scope of SportServe 's segment

SportServe will have to identify the right sponsors to fit its marketing plan . Popular sports like football , baseball and basketball have traditionally attracted sponsors owing to their popularity among the target audience . Hence , finding innovative ways to popularize the triathlon event and capturing the attention of the target audience is crucial for the company to establish its place in this segment of the sports business industry

Reference

Sports Business Journal . The Sports Industry . Retrieved 23 October 2007 from Wikipedia . Triathlon . Retrieved 23 October 2007 from PAGE

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