Southwest Airlines - Case Study

p SOUTHWEST AIRLINES - CASE STUDY ASSIGNMENT QUESTIONS

2007

Q1 Draw a detailed cycle of service for Southwest Airlines

South West Airlines has taken due care that its world wide offices are well equipped to give all the necessary information to passengers During the last 12-15 years the airlines has grown manifold . Top posts are managed by competent people who are dedicated and result oriented

Professionalism in the arena of aviation by giving advanced management training to Air Hostess and Flight Stewards . Airport Ground Staff Services has vastly improved . They have State-of-the-art

infrastructure and have recruited World -class training faculty members

To boost the traffic globally , it has clubbed with seventeen airlines and named it as Star Alliance Airlines with being the founder member . On the ground also they have Travel Partners , clubbed with Hotels and Resorts , Credit cards and Banks . This has resulted in more revenue number of vacant seats has come down , better facilities to passengers and less air fare

There has been a tremendous growth in air travel these days and every country besides their own national carrier , many new players have entered the market offering better facilities , reduced cost and modern aircraft . People in turn have become quality conscious and getting the services of those airlines who can give the best out of the existing lot

Q2 Describe the Service-Product Bundle of Southwest Airlines and discuss how customers can evaluate it

It is a private airline based in Dallas , Texas and is flying to almost all the countries of globe , having a fleet of approximately 90 wide bodied planes consisting of Boeing and Airbus . For traveling passengers , has given many options as per the price they can pay . It has four travel classes : Economy , Premium Economy , Royal Silk and Royal First

Availability of Classes

Economy Class : As usual , this is the cheapest class in air and seat dimension is smaller than other class . There is a choice of and Western food

Premium Economy Class : This facility is available on Airbus A340-500 aircraft on trans continental flights between Bangkok and Los Angeles or New York . The seats are slightly higher than Economy and seating is in 2-3-2 configuration

Royal Silk (Business ) Class : Facilities are better here as compared to Economy or Premium Economy Class . Priority checks in at Dallus and all major international airports , priority boarding , fast track lane for passport checking . There is more choice of meal selection and extensive choices of wine

Royal First Class : In the new model Airbus A340-600 there are 8 solo lie-flat-beds . The best services are provided in this class

Q 3 For Southwest Airlines (a ) What are the Winners (b ) What are the Qualifiers

Winners

Royal Orchid plus Programme

In addition to the normal facilities that may be availed by passengers by traveling in different classes , the Airways International Royal Orchid Plus is the first frequent flyer programme established Approximately over two million world-wide are its members . To get Status Tiers , a member has to earn miles to get...