Southwest Airlines

Running head : SOUTHEST AIRLINES

Southwest Airlines

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Southwest Airlines

SWOT Analysis

Strength

Competitive air transportation package that offers the public an economical airfare to travel on air and attract more travelers to fly with Southwest

The client oriented service and primary strategy in taking good care of their employees as the company 's main asset

Weaknesses

The minimal increase in their airfare which could not handle the growing expenditure of the company more especially now

there is a global financial crisis

Their concentrated image of people 's airline and focus to lower class travel which could make their market growth stagnant and narrow

Opportunity

To fly more in different destinations around the globe

To further expand their market and invite higher class travelers with economical air travel with same degree with that of the other first class flight

Threat

Financial bankruptcy , more especially now that there is a global financial recession

Limited amount of passengers that could affect the flights and the company 's operations due to global crisis

Target Market

The usual travelers and air passengers which are normally tourists and people on leisure coming from in and out of the United States

Air voyager with budget constraints , more especially across the United States , who are traveling from city to city

Product Strategy

Southwest Airlines must continue to innovate and think of new strategies in able establish a more steady pace in the competition in the airline industry

The firm...