Southwest Airline

OVERVIEW

Southwest Airlines (SWA ) is a Dallas , Texas based , low-fare carrier serving destinations in more than fifty cities in twenty-eight states SWA 's operational specialty is as . the world 's only short-haul high-frequency , low-fare , point-to-point carrier (David , pg . 28 Southwest currently offers more than twenty-four hundred daily flights and is expanding eastward . The company has devised a strategy that has produced profits for twenty-six consecutive years . Short-haul flights compose eighty percent of the company 's entire flight load . However Southwest is offering more long-haul flights and expanding its fleet to

br compete with larger domestic carriers

Southwest Airlines is a growing airline from the fact that it is expanding business all over The United States . Southwest Airlines employ two major price strategies , a Flexible - price strategy (also called a variable - price strategy ) and a low - price strategy , to compete against other airlines . Passengers would not fly at high prices , and demand for air travel is highly elastic . There are two segments exist that are separated which are pleasure travelers (in which demand tends to be elastic ) and the segment of business travelers (in which demand is typically inelastic . And they do that by placing some restrictions on lower price tickets - requiring advanced purchase . And Southwest Airlines does offer lower prices for children and senior citizens . Also there are low prices depending on purchasing period of time , for example , you can purchase a ticket in an advance of three weeks at lower price comparing to purchasing ticket within three or four...